WHY AEA?
Current disruptions impacting business ecosystems
These disruptions demand partnerships to reexamine their markets and relationship to avoid obsolescence while maintaining growth and profitability
…..AEA can help partnerships navigate change to succeed
….by providing Insight as a Service
WHAT IS AEA INSIGHT AS A SERVICE?
Cost-effective assistance and support for business-to-business ecosystems to use critical business data to improve program and operational decision-making
Results:
Keep Informed
Identify new revenue opportunities
Enhance partner program design
Enable sales
Measure success
Where we added value for clients
Keep Informed
Quarterly newsletters
Predictions
Webinars
Webcasts
Client spotlights/ contributions
Identify new revenue opportunities
Market and opportunity evaluation
Solution gap analysis
Packaging and positioning
Partner selections criteria and GTM requirements
Persona Creation
Enhance partner program design
Executive partner requirements, interviews, and tracking
Partner evaluation process and selection methodology
Portfolio contingency planning
Enable sales
Market and competitive portfolio analysis
Customized webinars
Summit content and planning
Partner personas
Training and development sessions
Measure success
Partner evaluation process and methodology
Performance analysis
Establishing ecosystem performance metrics and KPIs
We are
Multi-faceted, hands-on IT and OT Ecosystem and Strategic Partnership practitioners
Each has 25+ years of operational experience providing hands-on contributions to develop, deliver, and grow channels, strategic partnerships, and ecosystems
Proximity to ecosystem dynamics demonstrated by analyst-level access to major companies, and connections with over 150 ecosystem professionals. Experience publishing ecosystem pulse reports quarterly for over 9 years
20+ years doing primary and secondary research
Direct operational and marketing experience in verticals including Government, IT, Manufacturing, and Healthcare
Partners with specialized industry experts to deliver best-in-class support
Led by guiding principles: Transparency, Integrity, Professionalism, Results
Cybersecurity
Hyperscalers
Marketplace
Technology Partnerships
GSIs
Telecoms
Partnerships Focus
Channels
MSPs/MSSPs
AI/AIaaS
Industry verticals
Technology Partnerships
SaaS
VARs