WHY AEA?

Current disruptions impacting business ecosystems

These disruptions demand partnerships to reexamine their markets and relationship to avoid obsolescence while maintaining growth and profitability

…..AEA can help partnerships navigate change to succeed

….by providing Insight as a Service

WHAT IS AEA INSIGHT AS A SERVICE?

Cost-effective assistance and support for business-to-business ecosystems to use critical business data to improve program and operational decision-making

Results:

Keep Informed

Identify new revenue opportunities

Enhance partner program design

Enable sales

Measure success

Where we added value for clients

Keep Informed

  • Quarterly newsletters

  • Predictions

  • Webinars

  • Webcasts

  • Client spotlights/ contributions

Identify new revenue opportunities

  • Market and opportunity evaluation

  • Solution gap analysis

  • Packaging and positioning

  • Partner selections criteria and GTM requirements

  • Persona Creation

Enhance partner program design

  • Executive partner requirements, interviews, and tracking

  • Partner evaluation process and selection methodology

  • Portfolio contingency planning

Enable sales

  • Market and competitive portfolio analysis

  • Customized webinars

  • Summit content and planning

  • Partner personas

  • Training and development sessions

Measure success

  • Partner evaluation process and methodology

  • Performance analysis

  • Establishing ecosystem performance metrics and KPIs

We are

  • Multi-faceted, hands-on IT and OT Ecosystem and Strategic Partnership practitioners

  • Each has 25+ years of operational experience providing hands-on contributions to develop, deliver, and grow channels, strategic partnerships, and ecosystems

  • Proximity to ecosystem dynamics demonstrated by analyst-level access to major companies, and connections with over 150 ecosystem professionals. Experience publishing ecosystem pulse reports quarterly for over 9 years

  • 20+ years doing primary and secondary research

  • Direct operational and marketing experience in verticals including Government, IT, Manufacturing, and Healthcare

  • Partners with specialized industry experts to deliver best-in-class support

  • Led by guiding principles: Transparency, Integrity, Professionalism, Results

  • Cybersecurity

  • Hyperscalers

  • Marketplace

  • Technology Partnerships

  • GSIs

  • Telecoms

Partnerships Focus

  • Channels

  • MSPs/MSSPs

  • AI/AIaaS

  • Industry verticals

  • Technology Partnerships

  • SaaS

  • VARs